GWA Indiana 2011
Aug 25th - Aug 29th, 2011

Saturday, August 27
7:00 a.m. - 8:00 a.m. Breakfast @ Hyatt Regency
Sustainability: Keeping Our Feet on the Ground

More than a year into its sustainability program, ScottsMiracle-Gro is sharing the scorecard to-date, current plans underway and next steps. Learn what the company’s learned on the path to green products, how they are exploring new technologies for the gardening category and what progress has been made. Presenter: Jeff Garascia, Senior Vice President of Research & Development, The Scotts Miracle-Gro Company. ( ).

8:00 a.m. - 9:00 a.m. Keynote Presentation
Education of a Sustainable Garden Writer

During his extensive career covering some of the world's most beautiful landscapes as an editor at both House & Garden magazine and Domino magazine, and later as a contributor to the New York Times and The Wall Street Journal, Stephen Orr has been on a personal journey to discover what "sustainable gardening" means to him and his readers.

His own understanding of sustainable design has evolved since a period when almost no magazine editors believed that gardens should be a part of an interconnected whole with the surrounding environment - with an eye toward water usage, local ecology and preservation of resources.

In his keynote presentation to Garden Writers, Orr will discuss his own experience with gardening sustainability, the challenge to gardening communicators and journalists who cover the subject and share his forecast of how gardens of the future will change and respond to environmental concerns of their owners. Orr's lecture will feature images and ideas explored in his new book, Tomorrow's Garden: Design and Inspiration for a New Age of Sustainable Gardening (Rodale, 2011). A book signing will follow his keynote presentation. Presenter: Stephen Orr, Editorial Director of gardens for Martha Stewart Omnimedia.

9:00 a.m. Coffee Break
Concurrent Sessions
9:30 a.m. - 10:45 a.m.

Business of Speaking

Join this panel for topics that include contracts, speaking fees, attracting new clients, alternative venues and using speaking to generate other income streams. The group will discuss promotion, problem-solving and possible advantages of non-paying appearances. Panelists: C.L. Fornari,, Kirk Brown, Joanne Kostecky Garden Design, Inc.; and Colleen Plimpton, Morning Glory Gardens.

Writers and Garden Centers as Collaborators

This session will introduce garden communicators to new ways they can generate income by teaming up with independent garden centers in their own backyard. The panel discussion will use a case study of an integrated marketing campaign that was conducted by Altum's Garden Center in Zionsville, Indiana, earlier this year. See specific examples from the social media campaign (including Facebook, e-newsletters, online coupons and more) and hear from three experts about how this initiative paid off. Learn how to use your own social media skills to share expertise with garden centers who may need to outsource their important marketing efforts to you -- all to attract, inform and inspire new customers.

Panelist Kyle Lacy ( ) is the author of Twitter Marketing for Dummies and Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. He will be signing books immediately after this presentation. Panelists: Clint Albin, IGC Show; Kyle Lacey, Mindframe; and Dana Altum, Altums Garden Center.

Let’s Talk Plants
Join Melinda and Nicholas as they interview a series of guests about new plant introductions for 2011-2012. This lively presentation in a talk-show format will be quick-paced in order to showcase as many new plants as possible in the time allowed. Learn about the hottest new plants you'll be able to write about this season and next. The guests will discuss regional appropriateness, best attributes, and commercial viability of each plant. You'll love this marathon of exciting new plants. Panelists: Melinda Myers, Freelance and Nicholas Staddon, Monrovia.

Concurrent Sessions
11:00 a.m. -12:00 p.m.

Connecting the Dots

A blueprint to take your work from column, essay or article to books to market. Connecting the dots in today's world is a matter of electronic media savvy, old school networking and hard work. Get a reputation for delivering a fun and informative lectures and content. Presenter: Patricia Lanza, The Potager/Lasagna Gardening.

Tools and Techniques for Effective Online Videos
Kevin Gragg will pull from the bag of tricks that he has collected over the last 22 years of producing videos to provide tips on how garden communicators can produce beautiful, effective videos quickly and with budget appropriate equipment. Presenter: Kevin Gragg, Oklahoma Gardening Television.

Hidden Landscape Treasures of Indiana
Indiana’s historic landscapes embody the unseen beauty around us. They include our parks, boulevards and cemeteries, as well as the estate gardens of Hoosier industrialists. Many of these culturally significant landscapes are on the National Register of Historic Places, or are even National Historic Landmarks, because of their design, views, plants or other important attributes. Presenter: Mark Zelonis, Indianapolis Museum of Art, will lead a virtual tour of the state’s horticultural riches.

12:00 p.m. - 4:00 p.m. Northside Story Tour & Lunch

Join the GWA tour of a variety of several private gardens located in Northern Indianapolis. Be a part of the exclusive peek at some of the most famous and guarded gardens of Indianapolis. Take a stroll through the garden of Dr. Gilbert & Emily Daniels who have created a private retreat filled with both the best and the unusual. Sit on an original Jens Jensen limestone council ring and enjoy a beautiful view of the pond filled with lilies and koi. This garden has everything – trees, shrubs, perennials, vines, natives and plants from across the world.

Daum Garden
Melissa and Daniel Daum are on their second major garden. While both are deeply involved in the garden, it is Melissa’s passion and keen eye for woody plants that are the driving force behind its focus and design. Mature trees are supplemented with younger specimens to create a garden filled with color and texture. Melissa is not afraid to buy small when required and grow on, while at the same time adding some large specimens to give a more mature effect.

Sloan Garden
Good things come to those who wait. Dr. Robert Sloan watched this neglected gar¬den from across the street where he, his wife Jenni¬fer and their children lived. They had a lovely home, but this “secret garden” kept at¬tracting his attention. When the property became avail¬able the family decided to go for it. They acquired more than they imagined. Hidden beneath the woody weeds, fill dirt, and years of neglect was an entire Jens Jensen garden. They have the orig¬inal plans and rebuilt using native plants called for by Jensen. We will see it in its third year of restoration.

Orchard House – Raymond Leppard and Jack Bloom
Tucked away on a small, quiet street, the garden of Raymond Leppard and Jack Bloom is a quiet oasis. Limited planting near the home leads to a beautifully built stone water feature that looks purely natural. Behind it, a small prairie style planting with trails is home to numerous bird and insect populations.

Daniels Garden
This is one of the most toured gardens we will visit, and no wonder why. Dr. Gilbert and Emily Daniels have cre¬ated a private retreat filled with both the best and the unusual — a mature garden that remains fresh and exciting. Bright sunny areas are complimented by shady woodland walks. Sit on an original Jens Jensen limestone council ring and enjoy a beautiful view of the pond filled with lilies and koi. This garden has everything – trees, shrubs, perennials, vines, natives and plants from across the world. It is evident that two people passionate about plants share this home.

4:00 p.m. - 7:30 p.m. Final Exhibition Period
Don’t miss the final exhibition period to continue to network and learn about new and exciting products.
6:30 p.m. - 7:30 p.m. Reception in Exhibit Hall
The exhibit reception will offer a wine and beer bar.
7:30 p.m. Exhibit Closes; Dinner on your own

Donna’s notes… the suppliers who were at the booths are to be thanked. What wonderful goodies we have all come away with. New plants, tools, books, seeds, and even sun tan cream. Now we go home and get busy talking about them!

After this was over I went out to dinner with friends to a place called Harry & Ziggy’s if you are in Indy you must come and eat here. We were tired from the day’s activities and wanted a quiet place to eat. We got it here. We also enjoyed great food. They have a very full menu to choose from. I tried a salad with sliced beets, orange slices, mesclun, candied walnuts and goat cheese as an appetizer and it could have been a full meal. It was delicious. The signature shrimp cocktail was super with a spicy horseradish sauce. I just had a taste of that but could have eaten the whole thing too. Everyone enjoyed their meals and the service was superb. One thing we did notice all over Indy is the hospitality of the people. Even the Police are nice here as we discovered when walking home we discovered hundreds of bikers going up and down the road. They were here for the Redbull Bikers event, chich I guess is THE biggest and most prestigious event in the world to attend. The Police even let me take their picture standing in front of the State Capitol, then went on to chat with us for quite a while, telling us that all around the Monument Circle that we were at there were thousands and thousands of bikers in for the event. Up to 90,000 spectators are here just to see it! Now I am not into riding these bikes but I sure love looking at them and there were some beauties for sure. From classic to ultra-modern, they were here.


  • New Eden
  • Kids Garden
  • Plant a Row Grow a Row