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Roses Raise Money for Avalanche Information,

Education, and Research
by Ken Knechtel
January 9, 2011

The rose discovered by Michel Trudeau’s aunt, and named in his memory, is giving back to Canada’s winter sport enthusiasts.

A chance seedling, found at Betsy and Robin Dening’s own Brentwood Bay Nurseries, the discovery sparked an immediate interest in the couple. Betsy knew instantly that this rose should carry her nephew’s name, and that its sale should benefit avalanche awareness. The son of Canada’s most well-known Prime Minister, the late Pierre Elliot Trudeau, Michel perished in an avalanche while skiing in Kokanee Glacier Provincial Park.

Since the Michel Trudeau Memorial Rose™ was released through garden centres last spring, support has been strong. Purchases through the rose’s licensed grower, Adamson’s Heritage Nursery Ltd., have generated $2150.00 for the Canadian Avalanche Foundation (CAF) in just the first season.

“We will continue to promote this rose to gardeners through their favourite garden centres,” said Ken Knechtel, Adamson’s Sales Manager. “The money gardeners can raise by buying or gifting this rose to their friends will have a significant and ongoing effect on the work that the CAF is able to do to protect skiers, snowboarders, and sledders. But besides that, the rose has great value in the landscape—it’s a really terrific plant.”

The intensely-scented blooms (rich, deep pink) are splashed with snow white, and its blazing plum-red autumn foliage colour is unique among roses. Its eye-catching red hips attract birds to the winter garden. Although the parentage is unknown, it was identified as a unique Rugosa rose, and has proven to be extremely winter hardy. The rose is ideal for home gardens, boulevards, parks, and community landscaping.

People wishing to support the Canadian Avalanche Foundation can buy the Michel Trudeau Memorial Rose™ at their favourite independent garden centres in the spring; some retailers may offer certificates for gift-giving upon request. For more information about the Canadian Avalanche Foundation, visit .


Adamson’s Heritage Nursery Ltd. specializes in “own root” roses, for the horticulture industry. Gardeners wishing to purchase varieties offered by Adamson’s are encouraged to visit their local independent garden centre.

About the Michel Trudeau Memorial Rose™

Bloom Time: Repeat flowering from spring to fall
Exposure: Plant in fertile, free-draining soil in full sun
Water: Mulch soil after planting and water 2-3 times per week until established
Height: Grows 4 ft (120 cm) high to 3 ft (90 cm) wide – bigger on West Coast
USDA Zone: 2-9

Description: Long pointed reddish-pink buds open to large, very fragrant, double deep pink flowers with yellow stamens and white splashes in the centre; silvery-pink undersides. Medium sized shrub with disease resistant, glaucous-green ruffled foliage and prickly stems. New growth has red veining and reddish stems. Spectacular plum-red fall foliage and large red hips, wonderful grown as a shrub in borders or as a hedge.

Charitable Giving: A portion of the funds collected through the sale of the Michel Trudeau Memorial Rose™ are directed to the Canadian Avalanche Foundation (CAF). In its inaugural year, sales of this rose collected more than $2150.00 toward avalanche safety and awareness efforts.

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