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Unrestrained Pets Pose Travel Danger
by Robin Bonnema
May 16, 2010

Pets are both best friend and family member. Yet every year, an estimated 30,000 car accidents occur because of an unrestrained pet. Some, like Ella the Rottweiler, will be thrown from the car. Others will be injured or cause injuries to passengers. Today, the Pet Safety Lady, Christina Selter, announced that pet owners can help prevent these dangers with a simple safety practice and a product like the new Original Doggie Seat Belt from Ideavillage Products Corporation.

Christina Selter, the Pet Safety Lady, keeping her pup safe with Doggie Seat Belt
In 2009, Ella the Rottweiler was thrown from her owner's car when it flipped over and landed on the side of the road. First responders did not know Ella was in the car at the time of the accident nor did they look for her; they were tending to her family instead. Almost 2 weeks passed before Kathy Wilkes-Myers found the dog at the site of the crash. Ella was lucky.

"In a 35 mile-per-hour accident, a 60-pound dog becomes a 2700-pound projectile," said Selter, adding, "That Ella survived being thrown from the wreck and found 2 weeks later is not the typical story ending." As a result, Selter is on a mission to raise pet safety awareness. "Most accidents injure the pet. Unrestrained, they can bite the first responder on a scene or cause a second accident when fleeing an accident. Like people, pets need to buckle up when in the car - but that takes the owner's help."

Anand "Andy" Khubani, President and CEO of Ideavillage Products Corp and distributor of The Original Doggie Seat Belt observed, "When the weather is nice, you see dogs sticking their heads out of car windows all of the time," said "Since we all love our pets and enjoy taking them with us, the Doggie Seat Belt was designed to be as easy and convenient as possible to buckle up our pets when they are in the car. This should help to decrease the chance of injury to a dog or passenger in the event of an accident."

For more information on how to keep your pet safe when traveling, visit  or for information on the Original Doggie Seat Belt visit,

Reference: "Lost Dog Gathers Clues to Find its Family," Steve Hartman, CBS News, 9/28/09,

About Christina Selter "Pet Safety Lady":" Founder of Bark Buckle UP, Bark10-4 and the Bark Buckle UP Charity, Selter works closely with Fire, Police, Coast Guard and EMT personnel who support the safety program and has been featured at International Auto Shows, Pet Expos, Television, Radio, News Articles and guest speaking engagements nationwide. Bark Buckle UP is the recognized innovative leader and experts for pet travel safety. Bark Buckle UP educates and promotes awareness for pet safety while traveling with our pets. Pet Safety Lady has been featured on more then 250 news stations nationwide

About Ideavillage Products

Corporation: Headquartered in Wayne, New Jersey, Ideavillage Products Corporation has been bringing innovative products to market under the As Seen On TV banner since 1999. Dedicated to providing affordable quality products offering solutions to life's everyday problems, the As Seen On TV category has become on of today's most popular line of consumer goods and include Original Doggie Seat Belt, Smooth Away, HD Vision Ultras, Yoshi Blade, and more. All products are available directly while select products are available at food, drug, and mass retail outlets nationwide. Ideavillage actively supports charitable organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, and more.

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