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SLOWFLOWERS.COM ADDS CANADA-GROWN FLOWER FARMS

AND FLORAL DESIGNERS
by Debra Prinzing
March 8, 2016

Consumers in search of local, seasonal and sustainable blooms from Canadian flower farms and floral designers can now visit Slowflowers.com and be assured of the Canadian origins of each stem they purchase.

Less than two years after launching Slowflowers.com, founder and creative director Debra Prinzing has added Canada flower farms and florists to the extensive online directory. Ten Canadian floral businesses joined the launch, with the goal of connecting flower lovers to retailers, designers, studios and farms that supply and sell locally-grown and Canadian-grown flowers.

"People want to do the right thing and make sustainable choices in their floral purchases," shared Prinzing, the Seattle-based author of Slow Flowers (St. Lynn's Press, 2013) and leading advocate for the renaissance of American-grown flowers. "The challenge in Canada mirrors that in the U.S., with consumers not knowing the source of their flowers. The mission of Slowflowers.com is to help people easily identify and purchase homegrown flowers and foliage, both in Canada and the U.S."

Slowflowers.com launched on May 6, 2014, with 250 flower farms, studios and designers in its searchable database. The site has grown to more than 680 members, including those in the Canadian provinces of British Columbia and Ontario. Prinzing anticipates the site will eventually showcase more than 1,000 suppliers and retailers across North America. The site feature easy-to-use search tools to find floral vendors in several categories, including retail flower shops, studio florists, wedding/event designers, and farmer-direct. All members of Slowflowers.com pledge to supply their customers with local, regional and domestic flowers.

Eager for better information provided to the flower-buying public, Slowflowers.com's supporters include passionate consumers, flower farmers and florists. “It’s a very exciting time for the Slow Flowers movement here in Canada," said flower farmer and floral designer Clare Day of Clare Day Flowers, based in Victoria, B.C. "More and more people are embracing locally and sustainably sourced flowers and the Slow Flowers community is helping to put us on the map. As a designer, teacher and gardener, there’s never been a better time to join together to celebrate Slow Flowers."

Prinzing said she developed Slowflowers.com to fill an unmet need that she had as a consumer and lover of flowers. "Slowflowers.com is a simple solution to a problem I have continued to face over the past several years - and I know it's one many consumers seek," she said. "Offering a free, user-friendly resource for U.S.-grown and Canadian-grown flowers helps make the entire floral supply chain more truthful and transparent."

The initial Canadian members of Slowflowers.com include:

BRITISH COLUMBIA

• Garden to Vase, Victoria, B.C.

• Mary Clark Flowers, Chilliwack, B.C. ONTARIO

• A Fine Medley, Hamilton, ON

• Dahlia May Flower Farm, Trenton, ON

• Floralora Flowers, Milford, ON

• Harris Flower Farm, St. Thomas, ON

• La Primavera Farms, Dundas, ON

• My Luscious Backyard, Toronto, ON

• Sweet Gale Gardens, Toronto, ON

• Wendalane Farms, Wellandport, ON

About Debra Prinzing: Slowflowers.com founder Debra Prinzing is a Seattle-based outdoor-living expert who writes and lectures on gardens and home design. She is the leading advocate for a sustainable and local approach to floral design and is credited with creating the term "Slow Flowers." Debra is the author of seven books including Slow Flowers and The 50 Mile Bouquet (both by St. Lynn’s Press) and is the producer/host of the weekly "Slow Flowers Podcast with Debra Prinzing," found on ITunes and debraprinzing.com

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