Floriade 2012 – World Horticultural Expo Garden Tour
Including Keukenhof
April 19th – April 27th, 2012

April 25, Day 7

When an event only happens once every 10 years it must be big, and Floriade, the largest horticultural fair in the world, is no exception. BRC Imagination Arts is honored to have been entrusted by the Netherlands Horticulture Council to develop the overall concept design, theme and unifying story for Floriade 2012.

Spanning well over 100 acres, BRC’s master plan envisions Floriade 2012 as a captivating “green experience” event that champions progressive, entrepreneurial horticulture as a key to improving the quality of life for people in The Netherlands and around the world. From a colorful and magical Welcome Garden, to a multi-screen media show that highlights the drama and power of the natural world. Giant LED screens on the floor, walls, and ceiling will immerse visitors to Floriade 2012 in the underlying theme, “Nature as Theatre.” Multiple “experience zones,” touching upon a diversity of topics, including the role of innovation in the flower and garden business, and horticulture as a “green” engine for change will ensure a lasting a memorable visit for everyone

Today we experienced the famous Floriade. The participating countries, businesses and horticultural companies and public and semi-public bodies present visitors to Floriade 2012 with the opportunity to enjoy the world's most exquisite and exceptional flowers, plants, trees and fruit and vegetables. But Floriade 2012 offers much more. Each day features a cultural programme of music, dance, literature, theatre and visual art from all over the world. Sustainable, pioneering architectural eye catchers, as never seen before, will be shown for the first time at Floriade 2012. With countless exciting, innovative and educational attractions and activities, Floriade 2012 is a spectacular voyage of discovery.

April 26, Day 8

Today our journey took us back north to Amsterdam where we enjoyed another free afternoon of last minute shopping or just walked about the City. We then gathered for a farewell dinner.

April 27, Day 9 Day of Departure

  • New Eden
  • Kids Garden
  • Plant a Row Grow a Row