|About - New Eden|
As a result of a cooperative effort between Pride of Place Plants Inc., Sidney, British Columbia and Novitas Plantae, based in the Netherlands, several new plant varieties will be released in North America.
Both companies have been working together since 1996 to increase the exhange of new plant material between North America and Europe. The focus of the two companies is the needs of plant breeders who are often not compensated when their new introductions are released in other countries.
In addition, both organizations have the end user -- the homeowner -- in mind when selecting plants to export. Certain criteria must be met such as being visually attractive and the plant must be improved over what is currently available. Improvements can include quicker growth or a higher level of hardiness.
Breeders are required to submit a photograph and a detailed botanical description for each prospective plant export.
Introducing new plant material -- foreign or domestic -- is essential to the nursery industry as they allow the industry to become and remain exciting.
New varieties are protected
by licensing the production to select growers.