Documents: Communities in Bloom:

Chelsea Flower Show helps

to get Britain Blooming
by RHS
May 27, 2007

The Royal Horticultural Society’s (RHS) Chelsea Flower Show is this year reaching out to help brighten the whole of the country through the Britain in Bloom campaign.

Proceeds from the Chelsea Flower Show Charity Gala Preview, sponsored by Lloyds TSB Corporate Markets, will go towards Britain in Bloom.

The 5000 Gala places, which sold out within hours of tickets being put on sale in September, will include corporate and high net worth guests, including chairmen and CEOs of FTSE 100 companies.

The guests will be greeted by 25 Britain in Bloom volunteers from around the UK on the night, and treated to a floral extravaganza as they receive an exclusive preview of the Chelsea gardens.

Jim Buttress, Britain in Bloom Chairman of Judges, says, “RHS Chelsea Flower Show already has a fantastic attraction: for a week each year it brings 11 acres into bloom and delights 157 000 show visitors plus millions of TV viewers and online visitors via the BBC and RHS online coverage.

"This year it will reach even further! The proceeds from the Chelsea Gala will be used to help the Britain in Bloom volunteers transform more than five million acres and bring joy to millions of local residents in towns and villages all over the UK. The funds from the Gala event will help Britain in Bloom to improve parks and public gardens for thousands more people by helping to market the campaign and drive up participant numbers. The bigger the campaign gets the more people’s lives will be enriched by gardening.”

With more than 10 000 people from over 1,000 towns, cities and villages from all over the UK taking part each year, Britain in Bloom is the largest horticultural campaign in the world and is supported by an army of hard working volunteers. As the hallmark of community gardening, Britain in Bloom is central to the RHS belief that gardening can help create and support sustainable communities.

The funds will be used for an extensive marketing campaign that will encourage more communities to take part. Communities all around the UK report healthier, safer, more beautiful surroundings from taking part in the campaign.

The Chelsea Charity Gala Preview takes place the Monday evening before the Chelsea Flower Show opens to RHS members on Tuesday 22 May.

Britain in Bloom has also welcomed onboard new sponsor Shredded Wheat, helping the RHS run the UK finals for the next two years.

Marshalls, the UK's leading manufacturer of superior and innovative hard-landscaping products, is the sponsor of the RHS Chelsea Flower Show for the next three years.

  • New Eden
  • Kids Garden
  • Plant a Row Grow a Row