Documents: Communities in Bloom:

Blooming Our Communities Artfully
by Catherine Macleod
October 19, 2003

A holistic approach to cultural tourism moves us away from the dated concept of tourism as a “product” for sale, to tourism as a total experience that is unique to a specific place and time.

Next Saturday the Best Western Governor’s Inn will be replacing the art in its lobby to make way for an historic one-day exhibition of works by regional artists and craftspeople. A member of the Kincardine Theatre Guild will be preparing to bring Kincardine’s first community artist to life at the Scougall Gallery.

As members of the Kincardine Summer Music Festival tune their instruments, some of our best Community Singers will be preparing to perform. In addition, several downtown businesses – like Baxter’s Row and See View Gallery -- will be opening their doors to welcome delegates to Artfully Yours.

Artfully Yours: a dialogue on the Arts and Tourism, sponsored by the Municipality of Kincardine and the Ontario Ministry of Culture, is taking place at the Governor’s Inn on Saturday, October 25. Keynote speaker Rita Davies will address issues of rural cultural Tourism.

Davis, one of the architects of the City of Toronto's new strategic plan for culture, is a great speaker with an abundance of experience.

The purpose of Artfully Yours is to demonstrate different models of community arts and tourism partnerships. The full-day and evening event is designed to foster regional cultural awareness. It will showcase Kincardine community arts and cultural life to visiting delegates. Organizers are confident that the gathering will build new networks for arts, culture and business partners. Participants are invited to explore possibilities for building community-wide shoulder season events, have fun and get motivated

In bringing people together we will foster holistic cultural tourism that is responsible, sustainable and year-round. Community and professional arts, in all disciplines, as well as natural and architectural heritage are key starting points.

Tourism is Kincardine’s second largest industry. For every $1 spent in tourism related activities, a visitor will spend another $3 on food, drink and lodging. As the tourism industry continues to grow, cultural and rural tourism are gaining greater attention from governments, departments of tourism, travel providers and travel writers.

Part of the Municipality of Kincardine’s Tourism Committee mandate is to encourage businesses, particularly in the hospitality and service industries, to participate in events and activities that enhance the quality of life in our community. The Tourism committee recognizes the critical value of local service organizations, community arts and cultural organizations play.

A holistic approach to cultural tourism moves us away from the dated concept of tourism as a “product” for sale, to tourism as a total experience that is unique to a specific place and time.

Cultural Tourism is environmentally conscious. It encompasses programs such as our Trails, butterfly garden and Labyrinth, all of which contribute to the preservation of our natural wildlife and ecosystems and the naturalization of our river valley and woodlands. In addition, it includes horticulture, parks and turf stewardship.

Cultural Tourism values Kincardine’s heritage -- buildings, homes and artifacts – and views these as a major component of a progressive tourism strategy. Co-operative ventures between municipal government, local business, heritage and arts groups are encouraged. The Walker House, the Lighthouse and Princes Street are key examples. A proposal by our local heritage committee to participate in Open Doors Ontario 2004 fits this picture perfectly.

Cultural Tourism means building our community capacity to create, organize, promote and maintain events and attractions that enhance and promote our towns, villages, waterfronts, natural beauty and events to Canadian and neighbouring US visitors.

The Kincardine Scottish Festival. The Kincardine Summer Music Festival, The Kincardine Theatre Guild, Bluewater Theatre, Victoria Artist’s Co-operative and the Scougall Gallery are just a few of the assets we can call our own. New arts and culturally oriented businesses like Books and Beans, Sea View Gallery, Condor Books, John Schnarr’s Music Studio and Cottage Artistry in Tiverton are also blossoming around us.

By continuing to build cultural tourism, we intend to not only motivate visitors to vacation longer and more often, we intend to attract much-desired business, industry and professionals. Most importantly we intend to nurture the wealth of creativity and ideas that exist in our community.

Catherine Macleod

Catherine Macleod is a writer who lives in Kincardine. Her latest book is Grass Scapes, co-authored with her horticulturist husband Martin Quinn and published by Whitecap Books, Vancouver. Macleod is a member of the Municipality of Kincardine’s Tourism Committee. The connection to Communities in Bloom is that Kincardine won the International Challenge, 2004, in partnership with the community of Westlake, Ohio. Artfully Yours follows up on Raymond Carrier's challenge at the 2003 Awards in Kelowna.

Notable Tourism Facts

  • · The Municipality of Kincardine Tourism committee defines a tourist as an individual who travels from home in search of leisure activities.
  • Cultural tourism directs visitors toward unique heritage, natural, special events and attractions, enabling them to experience local customs, traditions, history, culture, services and businesses.
  • Studies and experience show that what most visitors want is to take home is a bit of the culture they’ve experienced while visiting an area.
  • For every $1 spent in tourism related activities, visitor will spend another $3 on food, drink and lodging.
  • The travel industry estimates that tourism will be the world’s leading industry within the next 10 years.
  • Ontarians spend $6-billion dollars a year in Tourism, 46% of total tourism spending
  • Ontario tourists represent 70% of all travel in the province.
  • As the tourism industry continues to grow, cultural and rural tourism are gaining greater attention from governments, departments of tourism, travel providers and travel writers.



     

 

  • New Eden
  • Kids Garden
  • Plant a Row Grow a Row